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DERRIN
( WOODY )
WOODHOUSE
WOODHOUSE
OUR
FUTURE
CONNECTING
THE
CATALYSTS
SHAPING
WITH
GLOBAL BRANDS
TO
DRIVE CULTURE,
TELL STORIES
THAT MATTER, AND INSPIRE
COMMUNITIES
CURATED
CATALYSTS
LEWIS HAMILTON
DAMSON IDRIS
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RIHANNA
CASEY NEISTAT
KENDALL JENNER
SZA
JENNIFER LOPEZ
MICHAEL B. JORDAN
SOFIA RICHIE
GRAINGE
ISSA RAE
LEBRON JAMES
MADELYN
CLINE
( COLLABORATORS )
JAY SHETTY
STRAY KIDS
LIL NAS X
VIRGIL ABLOH
SELECT
WORK
( PROJECTS )
RIHANNA ANTIDIARY x SAMSUNG
In anticipation of her 8th studio album, we crafted a strategic partnership with Rihanna to create an unprecedented episodic 360 mobile-first multi-platform experience. By taking fans on a journey through Rihanna’s psyche, we reimagined the way they experience an album launch. The ANTIdiaRY story was told over 8 episodes corresponding to a virtual room that people could experience through their mobile devices. Between the star power and the brand strength, this virtual world quickly expanded to the real world, inspiring fans to reimagine how they experience music. The album became the fastest selling album of all time reaching Platinum in less than 48 hours.
TOMMY 2024
From Grand Central Station to The Staten Island Ferry, we continue to build on our creation of the Tommy Twist, showcasing the power of our Entertainment and Influencer Marketing strategy. This year, Tommy was ranked as the #1 brand showing at NYFW and #2 overall throughout Womenswear SS25. Our focus? Staying relevant by prioritizing: Authenticity - In storytelling and partnerships, Creativity - In our content with our talent, Relationships - That elevate talent and connect with global audiences.
NYFW / 24
Tommy Hilfiger’s SP25 show continued the brand’s trajectory of impactful runways in iconic New York locations with their show on a decommissioned Staten Island Ferry. The floating runway featured an enviable front row, including Jisoo, Damson Idris, Madelyn Cline, and more than 1500 VIPs. The show culminated with the ultimate New York performance by Wu-Tang, Method Man’s fist bump with Anna Wintour seen around the world, and a set by Questlove. Tommy Hilfiger “emerged as the leading brand of NYFW in social media visibility rankings thanks to its strategic casting choices,” earning over $56M in EMV and over 900 social posts LEFTY.
Tommy Hilfiger's runway return after a year-long absence earned accolades as one of the best shows of New York Fashion Week. With a star-studded front row and celebrity presence at the Grand Central Oyster Bar, the show generated $39.5M earned media value with over 844M impressions. This triumphant comeback reaffirmed Tommy Hilfiger's status as a fashion powerhouse, fueled by the icons shaping culture and garnering praise and admiration worldwide.
THE RETURN TO THE RUNWAY
SELECT
WORK
Lil Wayne's introduction and groundbreaking commercials paved the way for the establishment of #GalaxyLife, creating unforgettable moments that ignited demand for flagship products. Samsung produced exclusive content for their services and formed media partnerships to amplify their reach. This strategic approach not only generated wide-scale exposure but also fostered unwavering loyalty among Samsung owners. By offering exclusive access to shows, unique rewards, and even organizing their own festival, Samsung redefined the boundaries of innovation and customer engagement in unprecedented ways. Collectively, this partnership drove groundbreaking results including winning the Cannes Lion Brand of the Year.
#GALAXYLIFE
( SELECT PARTNERS )
TOMMY
HILFIGER
LVMH
COACH
SAMSUNG
VEVO
ESSENCE
Tommy Hilfiger is iconic for it’s past, and through our Tommy Family, we made it iconic for the next generation. We established the #TOMMYFAMILY to define the vibrant and dynamic lifestyle of the brand, showcased through our talent network. Our community of talent – from micro to Tier 1 celebrities – are our catalysts for impact, driving a narrative engine showcasing the brand’s inclusive exclusivity. Together, they create a powerful network that amplifies the brand's message, elevates its product and delivers results. The brand has seen triple digit growth in EMV (+258%), Engagement (+158%) and Impressions (265%) – all while working with fewer influencers than the competitive set.
TOMMY FAMILY
Tommy Hilfiger stole the spotlight at the 2024 Met Gala, outshining European luxury powerhouses and industry stalwarts, with brand ambassadors Madelyn Cline and Stray Kids leading the charge. These rising stars generated $23M+ in EMV and 500M+ social impressions, making Tommy Hilfiger the #1 talked about brand at the event according to Business of Fashion and Brandwatch.
MET GALA
This is not your mother’s brand, this is the brand for the next generation. Coach committed to re-inventing itself for a Gen Z consumer and this effort was driven by the art and science of influencer marketing. Starting with the key silhouette of the Tabby Bag, we implemented 360 social and influencer strategies to drive community engagement and desirability. This included elevating the brand’s vintage collection alongside new product silhouettes, engaging influencers from micro to macro to establish the #CoachCollective and building the Coach College Ambassador program. During this period, Coach rocketed to become the number one favorite handbag brand for teen girls and was endorsed by iconic talent like Meg the Stallion, Jennifer Lopez and Lil Nas X, showcasing the power of strategic influencer marketing.
THE TABBY BAG
CAREER
HIGH-LIGHTS
( ACHIEVEMENTS )
CAREER
HIGHLIGHTS
( ACHIEVEMENTS )
Tommy Hilfiger
Tommy Hilfiger is iconic for it’s past, and through our Tommy Family, we made it iconic to the next generation. We established the #TOMMYFAMILY to define the vibrant and dynamic lifestyle, showcased through our talent network. Coined catalysts for their ability to create a reaction, this community of talent – from micro to tier 1 celebrities – drives a narrative engine showcasing the brand’s inclusive exclusivity. Together, they create a powerful network that amplifies the brand's message and strengthens its presence.
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Diversity on the Runway at Fashion Week
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DERRIN WOODHOUSE
NEW YORK, NY
ONE FOURTY FIFTH
EST / 2024
( CONTACT )
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